Instagram plans ChatGPT-style AI chatbot with multiple personalities

Instagram may be working on an AI chatbot, according to images leaked by app researcher Alessandro Paluzzi.

The AI chatbot would be able to answer questions, give advice, and help write messages, according to a tweet from Paluzzi, who often reverse engineers Instagram's code to predict what's next for the platform.

Users will be able to choose between 30 different personalities for the AI agents, Paluzzi says. His post indicates that it could offer creative solutions to "find the best way to express yourself."

Meta previously announced that it was planning to experiment with AI on Messenger, WhatsApp, and Instagram. In Februrary, Zuckerberg said the company's long-term goal was to create "AI personas that can help people in a variety of ways." On Instagram, he said the company was working on AI to optimize filters and ads.

Meta has also been using AI tools to help boost its ad business. Advantage+, one of these tools, finds audiences and automatically places ads across Meta's platforms. The company is developing a way for advertisers to create and test ads using AI.

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