Yahoo acquires email management app Xobni

Yahoo announced Wednesday that it has acquired the smart email service Xobni for $30-$40m. The deal comes just two days after Yahoo bought Qwiki, a video app for iPhone, for about $50m. Yahoo said it will integrate Xobni's technology into its communications products, including the mobile and PC versions of its email and instant messaging services.

With products for Microsoft Outlook and Gmail, Xobni (or "inbox" spelled backwards) has developed a platform that essentially aggregated everyone you have possibly contacted (whether it's via email, text message, phone call, etc.) and tried to unify and organize that data to provide more comprehensive contact files. Those files were also populated with updates from Facebook and Twitter.

"Did you ever meet someone who truly 'gets' you?" said Xobni's official statement. "That's how we feel about Yahoo. The power within every Xobni product is that it responds to how you communicate. Every day you demonstrate who and what is important to you. That can benefit not just your inbox or smartphone, but the many services you use. Yahoo gets that, and they want us to use our platform to make many Yahoo services better for you."

Read more -here-

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