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Cable company Cox launches cell service

2010-11-25 09:48 by
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Cox Communications, the country's third–largest cable company, is launching its long–planned cellular network in three scattered areas on Friday, taking on cell phone companies on its home turf.

It's a rare new entrant in the wireless market, but one that's available only in Orange County, Calif., Omaha, Neb., and Hampton Roads, Va. — all areas where Cox is the local cable company. They have about 1.5 million residents, Cox said.

Cox plans to expand the network, but hasn't said where or when. It has spent $550 million to buy rights to use wireless spectrum in and around Atlanta, New Orleans, San Diego, and Las Vegas as well as much of Kansas and southern New Mexico. Those areas have about 23 million people, said Stephen Bye, Cox's vice president of wireless.

Cox's buildout is the most ambitious plan by a cable company to get into wireless. But all the major ones are involved in wireless to some extent, seeking to blunt the edge of phone companies, which can offer both home and wireless services on the same bill. Cablevision Systems Corp. has built out an extensive Wi–Fi network, and Time Warner Cable Inc. is reselling Clearwire Corp.'s wireless broadband service under its own brand.

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