Murdoch plots dedicated iPad newspaper2010-11-22 09:26 by DanielaTags: iPad, The Daily
News Corporation is launching a dedicated newspaper for Apple's iPad, according to reports. Called The Daily, the operation will be based in Manhattan, employe around 100 staff, and launch early next year according to a predictably sniffy report from rival New York Times. It's the first new product for the iPad from a major publisher. Despite the willingness of punters to pay for content via Apple gear - something the web has struggled to achieve in 15 years - publishers still view the iChannel as a way of promoting subscriptions to existing paper products, or delivering paper content electronically. That's all quite rational - but what do the economics of an iPad-only bundle look like? Reports suggest the price will be 99c a week, or $50 a year. Apple has sold 7.5 million iPads since launch, and was aiming for five million in the first full quarter since launch, but fell short. Still, with 28 per cent quarterly growth, it's impressive for a version 1.0 product that's still a premium consumer item. Read more -here-
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